Welcome To Beauty Source

Beauty Source features a carefully curated collection of skin, hair, and body care products, as well as make-up tools. Our ranges are selected not only for their quality and effectiveness, but also for the safety of their ingredients, with a commitment to the avoidance of known skin irritants such as parabens, sulfates, phthalates, zolinones, silicones, petrochemicals, and GMOs. We are the first beauty and wellness destination of our kind in India.

Beauty Source is more than a store: it is a revolution. It is a movement to transform perceptions, to defeat mediocrity and to expand horizons. With its emphasis on nature and ahimsa (non-violence or non-injury to the body), and its passion for radical pioneering, it combines the best of traditionalism with the greatness of modernity. It is ready to change lives. After all, it is only a magic touch that makes the ordinary extraordinary, the dream a reality, and the good the best. At Beauty Source, you will always get the best.

The story of Beauty Source is also the story of its founder, entrepreneur and wellness enthusiast Ragini Mehra. Granddaughter of the late hotel tycoon M.S. Oberoi, RISD-trained designer by profession, partner at Silhouette (the foremost salon in India) and founder of Silhouette Retail—wherein two of India’s premier natural cosmetic labels, Kama Ayurveda and Biotique, were introduced—Ragini has been an avid participant in the beauty industry for over twelve years.

Ragini’s personal experiences with chemically-created beauty products caused her to suffer from multiple skin ailments—acne, eczema and allergies. Thus began her quest for products that were gentler, friendlier and more nourishing for the skin. Her research demonstrated that the best products were those that strove to achieve the perfect balance between natural ingredients and cutting-edge technology—those that cause no harm to the body, but also deliver on the promises they make. Unfortunately, consumers in India were entirely bereft of any choices in this category of products. It was recognition of this evident hole in the market that led to the birth of Beauty Source.

100% Toxin-Free

No Parabens, Pthalates or Zolinones

Cruelty Free

No animal testing


We guarantee that our products give you desired results

Universally recognised as a symbol of beauty and grace, ancient mythology speaks of the special powers of the swan. In India, it is said to be the only creature capable, of distinguishing between milk and water when presented with a mixture of the two. This gift of discernment—the ability to differentiate the pure from the tainted—lies at the heart of our brand.

The Kirana Shop is the parent company of Beauty Source. It aims to spread the message of toxin-free and natural living through various endeavours.

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